The most surprising thing about Amazon's latest ad for its Prime service is that it appears to be the first time a Muslim cleric has been featured in a television ad shown in the United States.
"I can't think of one. There are plenty of religious figures in televisions, especially sitcoms and police procedurals. But no ads with imams," said Tobe Berkovitz, a professor of advertising at Boston University.
Amazon has done several wordless ads for Prime featuring people buying what it terms charming solutions for everyday problems. They include a father buying a lion's mane for the family dog so the new baby isn't scared of it, a dog with a broken leg getting a lift in a baby carrier and a grandfather using a leaf blower to power his granddaughter's swing.