SnoreStop, a company who boasts the number one position in sales of throat spray that reduces snoring, has unveiled a billboard that "is part of a larger marketing campaign". The product may be number one for reducing snoring, but the company's newest form of advertising has blown up on the internet in a not-so-number-one way.
The billboard features what appears to be a US soldier and a Muslim woman covered in a niqab (a form of hijab that covers everything besides the eyes), who are happily married. She is wearing a wedding band and he is embracing her lovingly. "As a snoring solution company, we're in the business of keeping people together", said Melody Devemark, spokesperson for SnoreStop.
Though SnoreStop may be well intentioned, their campaign has gone viral and left many people confused, offended, and upset, and with good reason. SnoreStop went where no other company has, at least with the military: they put two perceived polar opposites together and marketed them as the couple that could survive snoring (of all things).