In April 2014, the Center for Near Eastern Studies at the University of California, Los Angeles (UCLA) convened a conference titled "The Settler Colonial Paradigm: Debating Gershon Shafir's Land, Labor and the Origins of the Israeli-Palestinian Conflict on Its 25th Anniversary." This essay emanates from the conference. I first chart the dialectical emergence of Shafir's thought out of Israeli sociology, and then gauge its impact on the growing presence of the settler-colonial framework in the study of Palestine/Israel. The analysis of Shafir's book shows how a powerful hegemony has produced its disavowal. The examination of Palestine/Israel as a settler-colonial situation past and present underscores the benefit of studying this topic comparatively and as part of a global phenomenon.